Apple today announced that customers worldwide have made this Christmas season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year.
In the two weeks that ended Jan. 3, customers spent more than $ 1.1 billion in the app and in-app purchases, setting records weekly consecutive in terms of traffic and purchases. The 1 January 2016 marked the most important day in the history of the App Store with customers who have spent more than 144 million dollars. He beat the previous record for a single day set just a week earlier, on Christmas Day.
“The App Store has had a Christmas season worthy of the record books. We are thrilled that our customers have downloaded it and had fun with so many amazing app for iPhone, iPad, Mac, and Apple Watch Apple TV, spending over $ 20 billion on the App Store only in the last year, “said Philip Schiller , Senior Vice President of Worldwide Marketing at Apple. “We are grateful to all the developers who created the app for our customers the most innovative and exciting in the world.We look forward to seeing what is coming in 2016. “
Worldwide, the App Store has brought almost $ 40 billion to developers since 2008, with over a third generated in the last year alone.
In much partly as a result of the success of the App Store, Apple is now responsible for the creation and support of 1.9 million jobs in the US alone. Almost three quarters of these jobs – 1.4 million – are linked to the community of creators of apps, software engineers and entrepreneurs who create iOS apps, as well as technological applications not supported directly and indirectly from the app economy (Estimate on ’employment impact based on the research of Dr. Michael Mandel, the Progressive Policy Institute. “App Economy Jobs in the United States”, January 6, 2016)
Apple has previously reported that the app for iOS economy has created 1.2 million seats working in Europe and 1.4 million jobs in China.
Gaming, Social Networking and Entertainment were among the most popular of this year of the App Store on Apple products, with customers who are challenged with Minecraft: Pocket Edition, Trivia Crack Heads Up !, or who remained in touch with friends and family using Facebook Messenger, and wechat snapchat. Games and app subscription dominated the ranking of most profitable app with titles like Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.
The launch of new products and Apple TV Apple Watch have opened the way to an entirely new app, changing the way people consume content on their TV, and providing useful information at a glance on the most personal device that Apple has ever created. Since its launch in October, the most popular app for the new Apple TV include Rayman Adventures, Beat Sports and HBO NOW.Applications topped the charts for owners of Apple Watch app include fitness as Nike + Running and Lifesum, and iTranslate and Citymapper under Travel.
Apple has revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the World innovation with iPhone, iPad, Mac and Apple Watch. The three software platforms Apple – iOS, OS X and watchOS – provide a smoother experience and continues on all Apple devices and offer innovative services to people, including the App Store, Apple Music, apple pay and iCloud. The 100,000 Apple employees are committed to make the best products on the planet, and leave the world better than how we found it.