iPhone recording a 92% retention rate before the launch of the iPhone 8

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Apple users love the iPhone, at least most of them. And a new Morgan Stanley study seems to confirm this, revealing that the percentage of those who plan to buy the new model is really high.

There are  92% of users who have an iPhone, and have a more or less strong intention to upgrade their smartphone in the next 12 months, wants to buy a new iPhone . The news comes from the reliable Morgan Stanley.

The rate of Apple’s loyalty , increased from 86% last year, is based on a survey conducted in April 2017 on a sample of 1,000 users owners of an iPhone (aged 18 and over) in the United States. It is the highest reported rate of allegiance by Morgan Stanley with regard to Apple’s smartphone from September of 2015, when it gained 93%.

Importantly ,” he notes the analyst Katy Huberty of Morgan Stanley, ” is that Apple’s faithfulness the rate of growth was recorded after Samsung, the biggest rival to Apple in the United States, presented the new Galaxy S8, available to pre-order from March 30th . ”

And you what you are “faithful” to Apple? Do you plan to buy the new iPhone 8 or a competitor’s product? Have your say in the comments.

Via | MacRumors

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