In a global smartphone market with growing challenges and declining sales, Apple is increasing its market share and increasing iPhone sales year on year during the last quarter of 2019.
According to Gartner analysts, Apple and Xiaomi were the only suppliers in the big five to achieve market growth in the fourth quarter of 2019.
The global smartphone market as a whole declined slightly, decreasing by 0.4% on an annual basis, with a 1.0% drop in 2019.
The iPhone 11 probably spurred Apple’s market share growth. A lower entry price than previous devices and price reductions for the previous generation iPhone models helped stimulate demand.
Gartner also notes that iPhone sales have been particularly strong in China, posting 39% growth in the fourth quarter. Apple also performed well in other markets, including the United Kingdom, France, Germany, Brazil and India.
“2019 ended better than expected due to the slightly improved performance of North America and Asia,” said Anshul Gupta, senior research analyst at Gartner. “However, India, where 151.9 million units were sold, has overtaken the United States by becoming the country’s no. 2 for smartphone sales in 2019. China maintained its lead, recording 390.8 million smartphones sold throughout the year. “
It is unclear how accurate Gartner’s numbers are. Apple and Samsung do not report the number of smartphones sold making it difficult to check the validity of the data.
Despite a dizzying start to the new year, Apple’s share price rose 9.3% on Monday. Growth comes after a difficult week for Apple and Wall Street. From February 14 to Friday, Apple’s stock plummeted by more than 16% due to concerns related to COVID-19.