Apple and Lamborghini join forces for the presentation of the new Huracán EVO RWD Spyder in augmented reality

The Lamborghini Huracan EVO RWD Spyder will be unveiled on May 7, using Apple’s AR Quick Look exclusively on iPhone and iPad.

Lamborghini announced today that all iPhone and iPad users will be able to view the new Huracán EVO RWD Spyder using Apple’s augmented reality and AR Quick Look.

Apple users can visit the Lamborghini website from tomorrow on their iPhone‌ or ‌iPad‌, tap “ See in AR ” next to the announcement of the Huracán EVO RWD Spyder. The virtual experience allows you to rotate and increase the size of the car, even in 1: 1 scale , to look at the details of the interior and to photograph it with a high level of photorealism. The functionality will soon be available on the whole range.

Worldwide Marketing’s Apple SVP Phil Schiller commented on the launch of the AR functionality, stating that companies wanted people to be able to view the new Lamborghini model without having to leave the house.

Apple is particularly attached to the Italians and friends of Lamborghini. Their constant commitment to a safe return to work in this critical phase is of great inspiration to all of us, ”says Phil Schiller, Apple’s senior vice president of Worldwide Marketing.

“Apple and Lamborghini are united by a deep passion for design and innovation. We are excited to be able to participate in the launch of the new Lamborghini by providing Apple’s augmented reality technology and thus allowing fans of the Casa del Toro from all over the world to live this experience in complete safety while staying at home. “

To use AR on ‌iPhone‌ and ‌iPad‌, we need iOS 11 or later and a device with an A9 or later processor. This includes ‌iPhone‌ 6 and later, iPad Pro, ‌iPad‌ (5th generation or later), ‌iPad‌ mini (5th generation or later), iPad Air (3rd generation) and iPod touch (7th generation).

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