According to a new analysis, the iPhone SE 2020 has experienced enormous success.
According to new data shared by Consumer Intelligence Research Partners (CIRP), the iPhone SE 2020 is a very popular device and continues to record a large number of sales.
With this model, Apple wanted to convince older iPhone owners to update, without affecting the sales of the more expensive models too much and the purchase data of the last fiscal quarter suggest that the company has achieved its goal.
The new data showed that about 73% of those who bought an iPhone SE came from an iPhone of at least four years.
Every four years, Apple launches a new low-priced iPhone with updated features to convince customers that using older iPhone models to update, “said Mike Levin, CIRP partner and co-founder. “It seems that iPhone SE has reached this specific segment of users.”
Analysis of iPhone sales by Consumer Intelligence research partners in the April-June quarter indicates that iPhone 11, 11 Pro and 11 Pro Max account for 65% of Apple’s sales.