Apple acquired the Israeli startup Camerai

Last year, Apple quietly acquired an Israeli machine vision company and has already adapted its technologies on current products.

About a year and a half ago, Apple quietly acquired the Israeli startup Camerai  for several tens of millions of dollars, and many of its employees joined the company’s computer vision team . A separate source confirmed the story to  TechCrunch , but Apple has yet to offer an official statement.

The report states that Camerai has developed photography-related technologies , including advanced deep learning and machine vision capabilities , which have already become ” a significant part of every Apple camera ” and ” made life easier for developers who wanted to include AR capabilities. in their various apps. 

Camerai’s platform has enabled app and software developers to create augmented reality and image processing graphics without the need for technical or coding knowledge. After being integrated into Apple cameras, it made life easier for developers who wanted to include AR features in their various apps.

Sources say most of Camerai’s team has switched to Apple. The report  notes that its development center in Israel now has over 1,500 employees.

The Cupertino giant currently runs a major development center in Israel based on a series of local acquisitions and intense recruiting activity in recent years. The center, led by Rony Friedman, is estimated to employ more than 1,500 employees in its offices in Herzliya and Haifa.

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