At the presentation of Ping, Apple CEO Steve Jobs defined the new service as a music social network, which allows you to discover the music your friends listen to and follow your favorite artists, updating the dates of their tours.
Today marks the 10th anniversary of Apple’s ill-fated social network Ping, which allowed users to follow their friends and within iTunes and find out which songs and albums they were listening to.
Here’s how Apple described Ping in a September 2010 press release :
Ping allows you to follow your favorite artists such as Lady Gaga, Coldplay, U2, Jack Johnson, Yo-Yo Ma, and others, to see what they are doing, view photos and videos they have posted, see tour dates, and read the comments on other artists and albums they are listening to. Additionally, you can post your thoughts and opinions, your favorite albums and songs, the music you downloaded from iTunes, and the concerts you intend to attend.
Despite a promising start, with over a million subscribers less than 48 hours after its launch, the service has never exploded. Ping was officially closed two years later, on 30 September 2012.
Apple launched a similar social platform for artists called Apple Music Connect in 2015 but, like Ping , it did not find the success the company had hoped for and was shut down in late 2018.